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BrainPlay TV brings a few minutes of daily brain exercise to Fire TV and Google TV, made for people who have never tried anything like it

A Tokyo studio built a TV-first collection for older adults who have never used an app on their television. Arrow keys, OK, and that’s the whole thing.

TOKYO — September 24, 2026 — Global Media Lab Inc. today announced BrainPlay TV, now available on Fire TV and Google TV. The app gives TV owners a short daily set of brain exercises — numbers, shapes, colors and memory — designed from the start for people who have never done anything like this on a television.

There is no advertising, no account to create and nothing to set up. Three exercises rotate free every month; a membership opens the whole collection.

Built for the remote, not the touchscreen

Most brain-training apps are built for phones and then squeezed onto a television. BrainPlay TV was built the other way around. Every exercise is designed from the ground up for the big screen, using only the arrow keys and the OK button on your standard TV remote. The text is specifically sized to be easily read from across the room. Best of all, there are no timers and no penalties — you can stop whenever you like, and your progress is automatically saved.

“The people we built this for have never downloaded an app, and many of them are wary of anything that calls itself a game,” said Keiichiro Tokunaga, founder of Global Media Lab. “So we removed every single obstacle. If you know how to change the channel on your TV, you can do this.”

Today’s Challenge

Start your day with Today’s Challenge. Every morning, the app serves up a short mental routine: this month’s three free exercises, taking only about five minutes in total. A different bonus exercise also unlocks daily, ensuring there is always something new to discover. Our growing collection features popular classics like Mahjong, Mahjong Solitaire, Number Place, Minesweeper, Color Sand, Car Escape, Tile Puzzle, and Hidden Object Rooms. Looking for a more relaxed pace? Enjoy calmer, peaceful experiences like Goldfish and Garden Diary. New titles are added regularly and delivered straight to your TV automatically.

Made in Tokyo, for living rooms everywhere

BrainPlay TV grew out of the studio’s work supplying TV apps to cable operators in Japan, where the same collection is used daily by older viewers. It is the studio’s first direct-to-consumer launch in English-speaking markets (US, UK, Canada, Australia).

Availability

• Fire TV: on the Amazon Appstore — https://www.amazon.com/dp/B0HHDLV4Z1
• Google TV / Android TV: on Google Play — https://play.google.com/store/apps/details?id=jp.co.globalmedialab.gamelandglobal
• Terms (both platforms): Three exercises rotate free every month. A membership opens the whole collection: US$4.99/month after a 3-month free trial, cancel anytime.
• Data: no advertising. Basic usage statistics via Google Analytics — a randomly generated device identifier (not linked to a name), which screens are opened, and an approximate region derived from the IP address. Advertising features are off. This matches the data disclosure on the app’s Amazon listing. Privacy policy: https://brainplaytv.com/privacy/
• Website: https://brainplaytv.com/?src=press
• Compatible with Fire OS 5+ (Fire TV Stick 2nd Gen+, 4K, 4K Max, Cube) and Android 6.0+ (Google TV / Android TV)

About Global Media Lab Inc.

Global Media Lab Inc. is a Tokyo-based studio that builds television apps for older adults. Its brain-exercise collection is distributed through Japanese cable-TV set-top boxes and, as BrainPlay TV, on Fire TV and Google TV.

Press contact: Keiichiro Tokunaga — info@globalmedialab.co.jp
Press kit (icon, screenshots, logos): https://brainplaytv.com/press/

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